Life Fitness recently announced that its parent company, Brunswick Corporation, has signed an agreement to acquire Germany’s Indoor Cycling Group (ICG), a leading provider of indoor cycling equipment. Terms of the transaction were not disclosed. It is subject to customary regulatory review and approval by the German competition authority.
On completion of the transaction, ICG will become the latest acquisition to join the company’s leading health, fitness and wellbeing brand portfolio. The addition of ICG will further diversify the Life Fitness product offering, and further augment the company’s diverse group exercise category.
“With ICG’s innovative technology, expertise in cycling and talented team, we will be well-positioned to advance in the indoor cycling and group exercise categories,” said Life Fitness President, Mr. Chris Clawson.