Life Fitness takes over Cybex

 

Brunswick Corporation, the parent company of Life Fitness, bought over Cybex International Inc. for US$ 195 million in January 2016.

‘The incorporation of Cybex, one of the most highly regarded brands in the fitness sector, extends the world-leading product offer of our Life Fitness family of brands,” explained Mr. Chris Clawson, President of Life Fitness.

“At first glance, it was clear that Cybex and Life Fitness are a perfect match, as Cybex is intent on developing reliable, results-oriented products which create exceptional customer experiences.”

The expectation is that the Cybex product range will benefit strongly from the comprehensive international sales network of Life Fitness, which has a presence in more than 120 countries.

Clawson is also certain that the know-how of Cybex and Life Fitness will support a standard of product leadership, innovation and customer experience which is second to none.

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