Fitness supplier Nautilus acquired the brand Octane Fitness, effective 31 December 2015. The purchase price is said to be US$ 115 million. Technically speaking, Nautilus is buying Octane from private equity firm, North Castle Partners and other shareholders.
Octane is a specialty vendor of low-impact fitness equipment and was founded in 2001. For the financial year 2015, Octane’s turnover is expected to be around US$ 65 million.
Nautilus said that the Octane takeover fits neatly into its strategy to move into higher price ranges. Additionally, the new combination broadens Nautilus’ distribution policy.
Nautilus primarily sells a major portion of its merchandise directly to consumers. Octane, on the other hand, sells mainly through sporting goods retail outlets and to professional customers such as gyms.